I gave a talk today at the Beaconsfield Athena meeting about blogging for business, so what an appropriate place to reiterate my top tips!
- Focus - decide who you're writing for - it might be clients, suppliers, associates/employees
- Frequency - the success of a good blog is keep the reader interested with frequent posts and more importantly, frequency helps your search engine rankings - so include blogging as part of your marketing strategy and schedule some time in your diary to do it
- Keywords - help the search engines find you - litter your narrative with your keywords that you want to be found by
- Expertise - portray yourself as the expert in your field - after all you are, aren't you? Comment on industry news, related books, case studies, top tips, even tv programmes
- Style - keep your writing style chatty but business-like - as if you are chatting with a business contact over coffee.
by Vee Smith
